What I'm doing right now.
A snapshot of what's loud in my life this month. Inspired by the /now page movement. Updated whenever my focus shifts, not on a schedule.
Building
Social Champ, mostly the growth side this year. Less product, more plumbing. SEO audits across all three of our WordPress properties, the landing page to signup path, and enough instrumentation to know whether any of it actually moved.
Being found is the newer problem. Google still matters, but people ask ChatGPT and Claude now, and getting cited in an answer is a different craft than ranking on a page. Most of my week goes here.
Opening partnership conversations with other SaaS companies too. Distribution is the part you cannot ship your way out of.
Coach, our in-product AI assistant, launched quietly. The MCP integration that lets you schedule posts directly from Claude or ChatGPT is live and getting real usage.
Profitable. 32 people on the team. Used in 100+ countries. One of the world's biggest design companies talked acqu-hire twice. The first round ended in their silence after we countered, not in a no from me. They came back the year after, and that one I turned down. An offer of roughly $3M followed in 2022. Also no. Neither of those calls has aged badly.
On the side: this site, a restaurant site for Sufraq, and a pipeline that cuts my 40 minute dive vlogs into Shorts.
Writing
Mostly on LinkedIn. Shorter, more frequent. The long-form archive on this site has 50 essays going back to 2013. New posts here when something needs more than 300 words.
Finally put up the entire teenage notebook. 39 poems, three short stories, and 15 early essays from YT magazine. Most signed Age 17. Govt. College For Men. Karachi. Themes haven't changed in twenty years.
Speaking
Recent: +92Disrupt 2025 panel on the mental toll of building a startup. XSEED 2.0 at INSEAD + NIC Karachi (December 2025). SEIC Pitch Workshop (April 2026). CEO Club Pakistan (Movenpick Karachi, February 2026).
Open to invitations on Startup Survival Guide, Coder Turned Founder, and Balance Your Life Before It's Too Late. Speaker page has bookings and topics.
Reading
Still working through The Hard Thing About Hard Things by Ben Horowitz. The chapter on telling people they're being fired hits different at 32 employees vs at three.
Diving
Season is off. June through August the wind does not let up, so the water stays unworkable and the boats mostly stay in. This is the stretch where the diving happens at a desk, working through unedited footage from the last marathon at Somar Goth. The snapper that bit back made the cut.
Earned the YouTube Silver Play Button in February 2026 for crossing 100K subscribers. The box arrived after my father passed. It sat unopened for days before I could.
Personal
First Eid since my father's passing. Quieter than I imagined. Friday prayers and lunch ritual continues with the brothers. Still no one tells anyone we go because of him.
Praying. Diving when I can. Trying.
This page is updated periodically, usually when something material changes. Want a live signal? LinkedIn is faster.
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