When I founded Social Champ, I was just like any other entrepreneur out there – full of dreams and constantly on the lookout for ways to make those dreams a reality. If there’s one game-changer that’s stood out to me, it’s Artificial Intelligence (AI), in particular AI marketing tools!
Now, I know what you’re thinking: AI is everywhere these days, right? But not everyone is making the most of it. Did you know that already 35% of businesses are leveraging AI to run most of their SaaS services? And the future looks even brighter, with an expected increase to 42% in AI usage within the SaaS niche. That’s massive!
But here’s where I want to focus: while the stats are impressive, you shouldn’t just jump on the AI bandwagon. Instead, think about strategically choosing AI tools that can truly make a difference for your marketing efforts.
That’s why I’ve spent countless hours researching, testing, and yes, sometimes even failing, to bring you a curated list of 10+ AI marketing tools that have the potential to not just match, but outsmart your competitors.
I’m sharing this because I believe in the power of community and learning from each other. So, whether you’re a fellow SaaS founder, a digital marketer, or just someone curious about AI, I hope you’ll find this list as exciting as I do.
Let’s explore these AI marketing tools together and see how they can elevate our strategies, shall we?
What Is an AI Marketing Tool?
Before we jump on to the list, I just want to define what AI marketing tools are. These software or a platforms utilize artificial intelligence to make automated decisions. AI tools can automate, optimize, and even enhance marketing procedures and processes.
These tools are much smarter, and they are programmed to learn from each experience, which means they constantly evolve with each use. This enables them to work efficiently, make predictions, and automate tasks without human intervention.
All this reduces the time required to carry out marketing tasks without human intervention. AI tools can help you out with:
- Content creation
- Content strategy
- Marketing research
- Influencer management
- Sentiment analysis
- Social media scheduling
- Customer dealing via chat
Top AI Marketing Tools to Add to Your Stack This Year
This year, marketing is all about data and personalization. Therefore, one of the best things you can do for yourself is to have a handy dandy stack of AI marketing tools to assist you. But wait… which ones would work best for your business, and how do you pick and choose from the hundreds available online?
I tested quite a few over the last year so you don’t have to scramble at the last minute.
To set this straight, we shall start with the top tools and then throw in a few wild card and bonus entries. This list is not in order of preference.
Let’s do this!
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Jasper AI – Content Creation
Jasper AI is a content creation AI marketing tool specializing in creating context-specific pieces. With support for over 30 languages, it provides SEO optimization features and 50+ industry templates ranging from Facebook headlines to Instagram captions. Users can integrate other tools into Jasper, such as Surfer SEO, Webflow, Google Docs, and Sheets.
The tool has an excellent and easy to use interface that can help you with first drafts, creativity, and editing the final results. It does take a fair amount of time to master the prompts, but once you do, you are in for a treat!
Jasper is incredibly fast and can help you create a cohesive brand voice overall!
Plans start from $49/ month.
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SurferSEO – SEO optimization
SurferSEO is one of the most amazing AI marketing tools focusing on search engine optimization and content enhancement.
The tool provides a complete analysis of website content against multiple ranking factors and steps that one can take with respect to the search engine algorithms. The tool shows recommended websites to build internal links, a list of keywords, similar terms, text strings that can help with page visibility, technical SEO recommendations, and other factors.
With SurferSEO, you can create a complete outline for a new article or adjust to an old one. Either way, it is a win-win situation for you since the content that comes out of SurferSEO is 100% optimized with the industry’s best practices, including keyword density, relevant terms, and structures.
One drawback though. SurferSEO does not always suggest the most relevant and naturally-fitting keywords. So, you will have to squeeze some in or move forward with a low score.
Plans start at $49/ month!
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Chatfuel – Chatbot
Chatbots are a lifesaver. No matter your opinion or how irritating you might think they are, if your company is based in a different timezone than your audience (or you’re promoting remote work like us) then you definitely need one!
Modern-day customer support is incomplete without a chatbot. Chatfuel is a customizable, bespoke, budget-friendly chatbot that scales with your requirements. Rather than picking off a plan from the shelf, you can build a bespoke personality for your business with relatively simple developer tools and drag/drop functionality.
The bot is exceptionally good at catching typos and understanding what the person behind the other screen wants. So, you don’t need to worry about grammatical errors. The bot will catch the query with even a few simple triggers (that you would set) and respond to your customers.
Another benefit of Chatfuel: They are official Meta partners, which means the technology is top-notch.
Pricing starts from $14.39/ month for Meta and $29.49/ month for WhatsApp.
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Browse.ai – Web Scraper
Competitive intelligence, aka staying updated with your competitor’s websites, is one of the most important tasks. It enables you to spot new trends, compare pricing strategies, check out the reviews, and hold successful feature launches. CI is only possible with data scraping, which is why you need an AI marketing tool like Browse.ai.
The scraper crawls competitor sites and extracts useful data. With Browse.ai, you can also train the bot to complete the job by adding a personalized spreadsheet with detailed instructions. You can also enter instructions, such as “find one-star reviews of X brand” or “find brands with similar pricing plans.”
Plans start at $48.75/ month!
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VistaCreate – Design
VistaCreate, previously known as Crello, is one of the most useful AI marketing tools if you ask me. The most non-technical person can easily create amazing designs for social media, including posts, invites, slides, and more. The dashboard comes pre-equipped with multiple templates you can filter and sort to find the one that best fits your persona.
The basic version is free and is enough if you are only using it for basic designing. Paid plans, however, start from $6.5/ month.
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Grammarly – Grammar & Style
Grammarly needs no introduction and is one of the first tools we purchased for our stack years back. The premium version is a must-have if you have an in-house marketing team. From customer support representatives to the community team, everyone is a fan.
It also acts as a personal writing assistant since it can catch typing and grammatical mistakes, making your copy flawless. All you have to do is set your goals according to the tone and brand voice, and you are good to go. And that’s our Grammarly review!
Plans start at $30/ month.
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FindThatLead – B2B Lead Generation
FindThatLead enables you to find decision-maker email addresses in a matter of minutes. Using a few sorting elements like names, companies, and relevant industry keywords, you can find fitting leads easily to curate an email list.
The tool also allows you to send cold emails to specific datasets.
Plans start from 28 euros per month.
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Awario – Brand Monitoring
In the Saas industry, it is super important to keep an eye on what the brands say about your tool. This is why you need a powerful brand monitoring tool in your stack. Awario is an AI-based platform to track keywords across the internet using a robust crawling algorithm.
Awario tracks mentions across social media networks, news, blogs, forums, and reviews. You can set brand keywords and similar strings to get valuable notifications.
Plans start from $49/ month!
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Vivify Scrum – Sprint Planning
Vivify Scrum is a cloud-based agile project management solution that enables users to organize and manage projects. Vivify Scrum is our choice of sprint planner for both development and marketing teams, so I just had to give a Vivify Scrum review.
The best part about this tool is that it allows cross-collaboration among teams, making it insanely easy to use the platform. The dashboard is even more straightforward, so your teams can easily set goals and track progress. With Vivify Scrum, you can create tickets, assign deadlines, tags, and more using the tool.
Plans start at $10/month.
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Photoroom – Background Remover
Photoroom is our wild card entry for this list of AI marketing tools. And honestly, it is one of our favorites. How many times have you been frustrated beyond words while searching for an appropriate picture of your next speaker? One that has a neutral background or, better yet, no background at all?
You can now put your worries to rest with Photoroom; this super easy-to-use tool allows you to remove the back from any picture without flinching. Yes, it’s that simple!
You can even remove a background and insert a transparent one to use with Photoshop or for avatars or web pages!
And Photoroom offers additional tools that can remove unwanted objects as well!
Also, it’s free!
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Influencity – Influencer Management
Influencity prides itself as one of the best AI marketing tools for managing and accessing influencer data. No matter what your requirements are, from hauls to sponsorships, Influencity has it all.
The tool is used by industry leaders such as Samsung, which is why there is no point in it being an absolutely kickass and effective platform.
Prices start at $168/month.
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Social Champ – AI Marketing Copywriter
It wouldn’t be fair if I didn’t add this one to the list.
Social Champ is a next-generation social media management tool that supports up to 9 social platforms. We’ve designed this tool to make social media management as easy as it can be.
With a multi-purpose publishing dashboard, you can schedule or instant post content on the supported social media networks and tailor them according to your brand’s requirements.
As a firm believer in the fact that AI can make our lives easier, we launched the Champ AI Suite, which includes two main features: AI Content Wizards and AI Imaginator. With these tools, you can leverage AI to curate on-brand content or images for your social media posts.
One of the greatest features that we added to Social Champ was the sentiment analysis and the best time to post feature. With these tools, you can certify that your posts reach the audience at the right time, and that it is written in a tone that impresses them!
The best part? You can use it for free!
Wrapping Up – The Future of AI in Marketing
The power of AI marketing tools is undeniable. They revolutionize content creation, influencer marketing, and more, offering unprecedented levels of reliability, scalability, efficiency, and cost-effectiveness. This is just the beginning – even greater possibilities lie ahead.
So, try out these tools and let me know your feedback! And if you have any more tools that you think I should try, share it in the comments!